在消費化妝品此行為可根據李明賢（2004）以國內1,512 位大學生的調查，高達77.9%的人是因為「美麗需求」選購化妝品。2003 年李明賢針對453 位大學生化妝品消費行為進行研究，其中五項說明了大學生的化妝態度：1.注重清潔保養佔82%、2.有使用保養品習慣者佔82%、3.滿意目前的保養品佔70%、4.保養品越便宜越好佔10%、5.學過美容相關課程者佔12%。進一步在2004 年的調查發現指出，大學女生對化妝品的需求普遍分佈在300元以下者佔33.3%，400 至1000元者則佔38.7%，化妝品每月的消費約每月500 元；亦發現專業美容課程會引導消費者更了解產品的知識，對產品趨勢也有影響，可見發現美容性商品受到美容專業課程的影響極大(李明賢，2004)。隨著時尚美容科技的進步，化妝除了是一種禮貌，也是表達自我風格與美的一種表現（Jensen-Campbell et al.,1995）。
2.2.1 自我探索 (以名詞片語方式呈現)
- 呆子Lv 75 年前最佳解答
The survey for studying 1512 local college students is accomplished by Ming-Sian Lee（2004）who focuses on the behavior for using cosmetic. The persons who buy cosmetic due to beauty requirement possess 77.9%. In 2003, Ming-Sian Lee also carried out the survey for studying 453 college students dealing with the behavior for using cosmetic. 5 elements of the factors were mentioned as below:1. 82% of the people pay attention to the cleaning and maintaining their bodies.2. 82% of the people get used to using cosmetic.3. 70% of the people are satisfied with using currently cosmetic.4. 10% of the people feel “The less the cosmetic costs, the more people like”.5. 12% of the people have learned the lessons related to cosmetic.Furthermore, the survey in 2004 indicated as below:1. 33.3% of the female college students will spend below $3002. 38.7%, from $400 to 1000.3. The average of spending money is around $500.The lesson will inspire the customers to understand the cosmetic and affect the product development. In other words, the cosmetic is affected by the professional lessons. With the innovation of the cosmetic technology, making-up is a manner and a kind of style.
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The behavior module of the youth for making up
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The youth with self-identity
Self-exploration is always a kind of life topic continuously. Even though it is a potential mental activity, the youth regard this stage as a key point to formulate his style. The characters of youth will differ from the increasing age, physical and family factors
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and society atmosphere. They also will increase their concept, self-confidence, self-awareness and self-exploration. Mead , an expert of Interactionism indicated “ humankind is not born with Self-ego which formed through a serial of society experience and activity”
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Self-development is moving with the time schedule and is shown through self-awareness at the family, school, and society.
- twntnacysLv 75 年前
2.1 The Current Make-up Behaviors of the Youth (Displayed by Means of Noun Phrases)
略In view of consuming cosmetic products, based on the research conducted by Li, Ming-xiang （2004）, there were 1,512 local university students recruited for this survey wherein 77.9% purchased cosmetic products due to “demand for being beautiful”. In 2003, Li, Ming-xiang conducted a research on the consuming behaviors of cosmetic products among 453 university students wherein 5 items described university students’ attitude toward cosmetic products as below: 1. 82% highly emphasized cleansing and maintenance. 2. 82% had the habit of using skin care products. 3. 70% were satisfied with currently available skin care products. 4. 10% preferred skin care products with lower prices. 5. 12% used to take relevant beauty courses. Based on the research further conducted in 2004, a fact was found the demand of university students generally concentrated on products priced 300 NTDs below with the percentage at 33.3% and priced from 400 NTDs to 1000 NTDs with the percentage at 38.7%. The monthly amount consumed on cosmetic products was 500 NTDs. Another fact was also found professional beauty courses could make consumers know much more about products with the influence on product trends. It was also found beauty products were extremely influenced by professional beauty courses (Li, Ming-xiang). With the improvement of fashionable beauty technology, aside from politeness, make-up was also the expression of self-style and beauty（Jensen-Campbell et al.,1995）.