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Renjie`s 發問時間: 社會與文化語言 · 6 年前

求學英文期刊翻譯~有關行銷

請幫忙翻譯此期刊文章內容~

並請大概講解一下文章內容主要傳遞的是?

(非用google等翻譯軟體喔)

感激不盡~~~~

Follows and Jobber(2000) focused on the consumers that they should decrease their resources of consumption that are insufficient to supply and act as a replacement for their products which are current for the ones that provides damage to a smaller extent in scope of ecology.

Follows and Jobber (2000) further explained a term ‘a conscious consumer’ in social context is the one who considers impact of his or her private usage on public or in other words the consumer who brings change socially by the usage of his or her purchasing power.

The issue relating to the impact of purchase behavior on environment is always associated with the measurement problems. John McGee et al. (1998) explained that CSR (Corporate social responsibility) consists of two dimensions: The first one is micro level dimension which explains the interface between firm and its environment, and the second dimension is the society in which the operations take place.

Zyglidopoulos (2002) described that in a specific country the social and environmental responsibilities of a multinational Operationalization is also dependent on all the countries laws and regulations, customs and practices of the business it uses for its operations.

Follows and Jobber (2000) gave operational definition as; environmentally responsible products in general tend to be viewed as the socially acceptable choice which can inflate intention relative to actual behavior.

已更新項目:

因字數有限~煩請~

nvironmental consequences (Table 1): Green politics has set a criterion that influences purchasing behavior of the consumer from the marketers’ perspective. Majority of users are worried for the impact of environment of their expenditure in North America.

2 個已更新項目:

Follows and Jobber (2000) explained that products that are responsible for the environment smelled from criticism that the concepts in marketing neglected society as a whole in accordance to the impact of consumption of an individual.

3 個已更新項目:

In this regard to explain the growing consumption and the survival of the humans, it is considered that the business, government, and consumers to think about the costs that bears environment and advantages which producer receives there is need for a decision about consumption and existence.

1 個解答

評分
  • 6 年前
    最佳解答

    行銷論文英翻中

    Follows and Jobber(2000) focused on the consumers that they should decrease their resources of consumption that are insufficient to supply and act as a replacement for their products which are current for the ones that provides damage to a smaller extent in scope of ecology.

    Follows和Jobber(2000)聚焦於在消費者應減少其供給不足的消費資源,並用於取代現有產品減低生態破壞的範圍。

    Follows and Jobber (2000) further explained a term ‘a conscious consumer’ in social context is the one who considers impact of his or her private usage on public or in other words the consumer who brings change socially by the usage of his or her purchasing power.

    Follows和Jobber(2000)進一步就社會學的內涵,在公開上對個人或其私用上的影響,或是換言之消費者藉由使用期購買力所發生的社會化變化等現象說明所謂的「有意識消費者」一詞。

    The issue relating to the impact of purchase behavior on environment is always associated with the measurement problems. John McGee et al. (1998) explained that CSR (Corporate social responsibility) consists of two dimensions: The first one is micro level dimension which explains the interface between firm and its environment, and the second dimension is the society in which the operations take place.

    有關購買行為對環境影響的議題總與問題量測有關,John McGee等人(1998)解釋說CSR(企業社會責任)包括兩個層面:第一個是微觀層面可說明企業和環境之間介面,第二個層面是作用產生下所屬的社會環境。

    Zyglidopoulos (2002) described that in a specific country the social and environmental responsibilities of a multinational Operationalization is also dependent on all the countries laws and regulations, customs and practices of the business it uses for its operations.

    Zyglidopoulos(2002)最初在特定的國家中,多國可操作化的社會和環境責任也取決於所有國家的法規、風俗習慣和商業慣例。

    Follows and Jobber (2000) gave operational definition as; environmentally responsible products in general tend to be viewed as the socially acceptable choice which can inflate intention relative to actual behavior.

    Follows和Jobber(2000)將操作定義意指爲具有環保責任的一般產品往往是社會所接受的選擇可強化實際行爲相關的意圖。

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