匿名使用者
匿名使用者 發問時間: 社會與文化語言 · 6 年前

請問一篇英文閱測的某題目~百思不解

Imagine you are in a supermarket trying to get something for dinner.You are torn between a tasty flank steak and a juicy pork tenderloin. The decision is a difficult one to make because your favorite, the steak, is more expensive. Will the situation be different if I told you they both cost the same? We might all think that the decision will be easier as you will just take the steak. However, a recent study suggests otherwise. They have found that uniform pricing actually accentuates the differences between products, which makes it harder to choose. In order to win customers’ hearts, all

companies strive to explore how pricing can sway customer choice. Consumer psychology is what matters nowadays.

The participants of the study were invited to review and compare two items of similar nature, for example, potato chips of different brands. They were shown the photos, descriptions, and price tags for each item. The findings show that when the prices were a bit different, the products were

seen as being similar. That perceived similarity then made it easier for subjects to choose between them, perhaps because one seemed as good as the other. On the other hand, when the two items were tagged with the same price, the participants then considered them a lot more different from each other. The researchers explain that maybe when facing identical pricing, consumers were forced to focus on what made the products different, such as ingredients contained.

Based on the research, in what ways that similar pricing can affect consumers’ decision making process?

(A) They would evaluate other aspects of the products.

(B) They would more likely to treat the products as the same.

A: (A) , 但我覺得是(B), 因為這篇不就是說, 如價格相同的情況反而難選擇, 然後消費者會開始比較其他選項; 如果價格不同旦相近, 消費者反而比較好做選擇, 他們會覺得東西很多地方都很相似,因為看起來都差不多一樣好!

(我應該沒有誤解吧)

已更新項目:

另外一題

What does “suggest otherwise” refer to here?

(A) People need to have a different decision making process.

(B) A different opinion on similar pricing and consumer choice is shown.

A: (B), 可以說明一下選(B)的原因, 還有(A)錯哪裡嗎? 謝謝!

這題的"suggest otherwise"怎麼翻成中文?

4 個解答

評分
  • 6 年前
    最佳解答

    The answer for the first question is from this statement:

    The researchers explain that maybe when facing identical pricing, consumers were forced to focus on what made the products different, such as ingredients contained.

    The second question can be answered by:

    We might all think that the decision will be easier as you will just take the steak. However, a recent study suggests otherwise.

    2015-03-24 22:05:45 補充:

    suggest otherwise = 並非如此

    2015-03-24 22:16:19 補充:

    You make a different choice might come from you don't read the entire essay thoroughly and digest well. You only pick up a few words in the essay and use them to answer the question.

    2015-03-24 22:21:12 補充:

    Reading comprehension is to test you how well you can digest the meaning of the article. Hence, the chosen test article always states the central idea in general, but brings in vague opinion to confuse reader. Unfortunately, you got trapped!

  • 6 年前

    曲奇大大,謝謝你的意見~

    很久沒見了~

    ╭∧---∧╮

    │ .✪‿✪ │

    ╰/) ⋈ (\\╯

  • 呆子
    Lv 7
    6 年前

    (A) They would evaluate other aspects of the products.

    (B) They would more likely to treat the products as the same.

    A: (A) , 如價格相同的情況,就要以內容物選擇;如果價格有一點不同, 消費者憑直覺選擇, What does “suggest otherwise” refer to here?

    (A) People need to have a different decision making process.人們需要一個不同決策過程

    (B) A different opinion on similar pricing and consumer choice is shown.價格相同消費者做出不同選擇,內文指出若價格相同,我們認為一定會選喜愛的牛排,但是最近研究結果不是如此

    “suggest otherwise” 不是如此

  • Kookie
    Lv 5
    6 年前

    DaSaGwa 的回答已將問題的重點指出。

    1.) 版大的困惑是受到第一個案例影響 (beef flank steak v. pork tenderloin) ,但這不應和研究案例 (potato chips) 混為一談。問題不是明指出 "Based on the research,...)

    2.) 影響消費者購買決策的因素很多,價格不必然是左右決策的關鍵角色。

    beef flank steak 是牛肉裡的下等部位,pork tenderloin 卻是豬肉中的上品。這就好像是選擇 Honda Acura RLX 或是. BMW 5 Series。

    2015-03-26 01:36:23 補充:

    (昨天意見額度用完了)

    3.) Potato chips 則又是另一回事了。消費者並不期待有特別的口腹之慾,只要吃起來像potato chips 就滿足了。如果你想要推銷高價的 "松露 Potato chips" ,消費者不見得會買單。於是,

    "The findings show that when the prices were a bit different, the products were

    seen as being similar. "

    你可以自吹自擂你的洋竽片如何獨特,但在消費者口裡就是 "Potato chips."

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