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0.0 發問時間: 社會與文化語言 · 5 年前

急!!懇請高手幫忙翻譯,不要用翻譯軟體(附上20點

請各位大大幫忙翻以下論文的序

近年來,台灣在歷經政府政策支持下,整體服務產業蓬勃發展,而國內許多連鎖餐飲產業更是如雨後春筍般大幅成長,其中也有許多餐飲公司已進軍國際,雖然受到食安事件影響,但「台灣美食」的形象仍然在全球占有一席之地,服務業儼然成為台灣產業發展的主力之一。

而本研究欲以個案研究方法,針對國內連鎖餐飲總部多品牌經營的策略模式、經營模式等,進行文獻的探討與彙整,並了解連鎖產業的背景現況,另外並採取SWOT分析、服務創新模式分析、安索夫矩陣分析,了解個案企業的優缺點與競爭力,並透過訪談內容彙整歸納出企業短期、長期的改善建議,以利永續經營為目標。

本研究在研究結論中,發現個案企業成功模式是來自於成本控制、店鋪的裝潢設計以及產品線延伸,但在服務創新上卻沒有太多著墨,且多品牌的概念應是要開發新市場與新客源,但在個案企業所顯示出來的卻是在現有市場及客源中進行「產品互補」的概念,利用的是將產品「重新定位」,來吸引顧客上門,例如王品集團的眾多品牌中,也似乎僅有部分品牌較為人所熟知,此舉不僅是本研究重要發現,也顯示出台灣連鎖餐飲市場中,若不思索結合在地化與跨文化創新,終究會走上紅海市場一途。

已更新項目:

可以不用每個都很精準翻到位,畢竟言語跟言語之間交換會有落差。

2 個已更新項目:

請各位大大拜託幫幫小弟的忙><,真的很需要他的英文

2 個解答

評分
  • 5 年前
    最佳解答

    翻譯如下,有不合宜者,請自行再修正。

    In recent years, Taiwan whole service industry had prosperously grown up under the support of the government policy, and especially many local chain restaurants had developed a lot, some of them even had run their businesses internationally. Although the business was affected by the food security events, but the image of “Taiwan Delicacies” still possesses its global fame never really be destroyed. The service industry has become one of the main development powers of Taiwan.

    The research was done case by case, and focused on the operation and strategy modles of the headquarters of native chain restaurants which own multiple brands, processed by studying and collecting the related record documents, then tried to realize the current background of the chain industry. Additionally, we adopted SWOT Analysis, Service Innovation Mode Analysis and Ansoff Matrix Analysis to understand the pros and cons and the competition ability of the case industry, and we also tried to offer our improvement suggestions for short and long term operations to the industry, through compiling and analyzing the contents of visiting to assist them to reach the goal of sustainable operation of the industry at the same time.

    In the conclusion of this research, we found that the case industry obtained its successful pattern from cost controlling, design and decoration of shops and extension of product variety, but it lacked the efforts to service innovation, and the concept of multiple brands should be aiming to develop new markets and customers, but the industry obviously performed the concept of “product complementation” to the markets and customer resources at present instead, they took the advantage of the reorientation of their products to attract customers, for instance, the Wow Prime Group owns many brands, but just some are well known to the people, 續意見欄

    2015-05-06 11:43:17 補充:

    接續回答㯗內容

    which is not only the important discovery of the research, but also the result which shows that if the chain restaurants in Taiwan market don’t consider integrating local and transnational cultures to innovate , they would only enter the Red Ocean Market in the end.

    2015-05-06 15:04:59 補充:

    請洼意本文第二段敍述方式是未來式, 似研究才將要執行, 第三段卻是過去式,研究似巳完成, 好像有奌矛盾,譯文則將內容一律改為過去式, 請看是否有問題?

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  • 5 年前

    去 Yahoo 拍賣找阿勇伯, 翻的又快又好, 收費又合理. 他是留美博士, 也發表過論文, 專門在幫人處理英文論文相關的東西, 很專業, 我也是朋友介紹的, 你去試試吧. Yahoo 拍賣關鍵字打 "論文翻譯" 或 "摘要翻譯" 就會出來了. 給你參考.

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